CONSULTAPANEL
Harnessing the power of the Internet. Selected participants in remote locations evaluate products and services in real time.
Consulta Research is proud to present South Africa’s first home-grown online survey panel, developed and designed by South Africans to meet the unique requirements of our marketplace.
ConsultaPanel focuses solely on online survey participation and completion — in exchange for remuneration.
This is how it works: online survey participants throughout the country are invited to complete a questionnaire on the interactive ConsultaPanel website.
Those who complete the questionnaire according to the instructions are generously rewarded, either in cash, discount vouchers or in “virtual currency” that can be redeemed at a variety of online stores.
ConsultaPanel’s online platform harnesses the latest programming solutions to provide participants with a complete portal, offering assistance with completing questionnaires and with managing their rewards accounts.
Our market research clients now enjoy a whole new dimension of customer feedback from a diverse range of participants, mostly made up of South African panel members. This provides a comprehensive database of demographical characteristics from which to extract an extremely focused research sample.
Clients are able to request information from highly targeted sample groups — gender, age, education level, income stream, geographical location etc. On receiving the sample specifications from a client, the ConsultaPanel team designs a customised online poll to extract exactly the required information from this sample group. Then we issue invitations to selected participants to log in and take part in the survey.
Bold new methodology
The Internet has rapidly become today’s preferred method of obtaining
information. Internet usage has also risen dramatically over the past few years
and market researchers have recognised the cost-saving, rapid turnaround and
precise information extraction potential of interactive online surveys. We are
aware, however that many South African customers do not yet have access to the
Internet and we have addressed this by making provision for a telephonic panel
of customers.
The ConsultaPanel advantage
- Choice of specific sample groups from within a comprehensive database of clients.
- Online surveys can prove far more cost effective than traditional market research methodologies, allowing even the smallest of companies to access the information they need to maximise their advertising efforts and provide their customers with the best possible products or services.
- Online surveys can be accomplished with fast turnaround times, providing our clients with a “quick in, quick out”, statistically significant and reliable research study.
- Participants in our online surveys are attracted by the generous remuneration we offer in exchange for their valuable opinions and are therefore in good supply from all geographic and demographic areas of the population.
- Participants have the freedom to complete the questionnaires in their own time, which improves the quality of the information they provide.
- Panel members have their privacy guaranteed and can be assured that their personal details will not be made available or sold to any third party.