CONSULTA RESEARCH AND CLARABRIDGE PARTNER TO BRING WORLD-CLASS CUSTOMER FEEDBACK ANALYSIS TO SOUTH AFRICA

Consulta Research, the leading customer experience measurement provider in South Africa, announced a partnership with Clarabridge, the global leader in text and sentiment analytics driving Customer Experience Management (CEM). Together, Consulta Research and Clarabridge offer an integrated solution to provide businesses with customer insight from structured and unstructured data in call centers, social media activity, and customer feedback systems.

Online customer reviews and social media feedback, categorized as unstructured data, traditionally come from disparate sources and are difficult to comprehensively aggregate and analyze. Consulta’s sentiment analysis solution, powered by Clarabridge, arms business with an intuitive, enterprise-grade solution that automatically monitors and analyzes unstructured content. Delivered in real time, critical voice of the customer data bolsters service recovery, and training and operational improvements. Go to http://www.textanalytics.co.za to discover how Consulta Research can assist you in understanding your client.

ABOUT US

Consulta Research was founded in July 1998 by Prof Adré Schreuder, a doyen of the South African market research field, who has more than 20 years of academic and research experience and is a full professor of marketing. The company was the first fully-fledged research supplier to be launched through the University of Pretoria’s business venturing enterprise. Consulta is one of the best Research companies in South Africa.